Effects of Issue-Specific Political Advertisements in the 2015 Parliamentary Elections of Switzerland

Author(s) : Guillaume Zumofen, Marlène Gerber

Source : https://doi.org/10.1111/spsr.12333


« Our paper captures the influence of political advertisements on vote intentions in the framework of the 2015 parliamentary elections. We focus on the two winning parties, the FDP and SVP, and the promotion of their stances on immigration/asylum, relations to the EU and the economy. We make use of an extensive database on political advertisements collected in 50 important national and regional newspapers that we link to the Selects respondents. Our findings only hint at limited effects of issue‐specific advertisements with regard to the activation of latent preferences, suggesting that campaigns mattered more when they have managed to make a party’s issue positions known to the electorate. The general reinforcement tendencies detected for migration ads of the SVP suggest that reinforcement effects might be particularly prone when highly contentious issues are at stake. Our results indicate that the SVP did not manage to mobilize new voters with their political advertisements. »

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Media and migration: Comparative analysis of print and online media reporting on migrants and migration in selected countries

Author(s) : Marie McAuliffe, Khalid Koser, Warren Weeks

Source : http://press-files.anu.edu.au/downloads/press/n4016/pdf/ch11.pdf


By its very nature, international migration is transnational. The movement of people across borders necessarily relates to more than one state, and given the increase in scale and diversity of international migration over recent decades, nearly all countries in the modern era are affected by international migration (Castles, de Haas, & Miller, 2014). Some countries, including some of those within the scope of this project, are affected by migration significantly, both positively and at times negatively. Immigration has become a first order public policy issue in many countries in the world. It is unsurprising, then, that the topic of international migration is often included in public opinion surveys, although arguably the political significance of migration often outweighs its numerical significance.
Analysis of print and online media in the UK, for example, has shown that the substantial political interest in this complex public policy topic can be put in a somewhat different perspective by examining overall media coverage by themes.