Les étrangers et la nationalisation du Valais 1895-1945

Author(s) : Silvia Arlettaz, Gérald Arlettaz

Source : https://doc.rero.ch/record/203096

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Publicités

Le populisme à l’assaut de l’Europe : le succès électoral des partis populistes entre crise de confiance, globalisation et clivages de valeurs

Author(s) : Gabriel Borduas, Madeleine Braulin, Elahé Goin, Matteo Gorgoni, Diana Martínez, Antoine Michel, Elodie Müller, Maud Reveilhac, Charlotte Vidal Kränzlin, Jan-Erik Refle, Lionel Marquis

Source : https://www.unil.ch/iephi/files/live/sites/iephi/files/publications/TSP/Cahiers_IEPHI_71.pdf

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Effects of Issue-Specific Political Advertisements in the 2015 Parliamentary Elections of Switzerland

Author(s) : Guillaume Zumofen, Marlène Gerber

Source : https://doi.org/10.1111/spsr.12333

Abstract:

« Our paper captures the influence of political advertisements on vote intentions in the framework of the 2015 parliamentary elections. We focus on the two winning parties, the FDP and SVP, and the promotion of their stances on immigration/asylum, relations to the EU and the economy. We make use of an extensive database on political advertisements collected in 50 important national and regional newspapers that we link to the Selects respondents. Our findings only hint at limited effects of issue‐specific advertisements with regard to the activation of latent preferences, suggesting that campaigns mattered more when they have managed to make a party’s issue positions known to the electorate. The general reinforcement tendencies detected for migration ads of the SVP suggest that reinforcement effects might be particularly prone when highly contentious issues are at stake. Our results indicate that the SVP did not manage to mobilize new voters with their political advertisements. »

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